The format
A song, a character, then your product.
It is the most-copied ad in DTC right now. Here is what it is, why it holds, and where copies fall apart.
AI song
An original song tells the story. The lyrics carry the viewer from the problem to your product, so people watch with the sound on.
Example: Quasi · Running 78+ days · Ad Library
Microdrama
A short animated story the viewer follows beat by beat, with your product as the turning point.
Example: Resilia · Running 59+ days · Ad Library
Direct response
Narrated and fast-cut: the problem, why it happens, then your product as the fix, with a clear call to action.
Example: True Nutra · Live brand ad
These examples are other brands' live ads, shown to explain each format. Our own work is in the samples below.
- ·The product shows up after the midpoint, once you care about the character.
- ·Brands have run the same ad for 100+ days without swapping it out.
- ·The lyrics carry the story, so people watch with the sound on.
- ·Characters you remember, so the second view lands harder than the first.
- ·No actor to pay, no reshoot, no usage rights that expire.
- ·The face changes between scenes. The viewer notices in half a second.
- ·The product no longer looks like the product. The click-through dies on the landing page.
Real Fiverr reviews
“sent me a video with 3 different faces”
“the result no longer resembles my actual product”
How it works
Three steps. One form.
You fill out the brief, we make the ads, you get files.
Fill out the creative brief
A short form after checkout: your product page, a Google Drive folder with 1–2 shots of the product on a white background, who buys it, and how they feel right before they reach for it. Your answers go straight into production.
We build the character and the story
We design one character for your buyer, write the song or voiceover, and lock the character sheet before anything is animated. Every scene is checked against it before it reaches you. No calls, no approvals.
Files in your folder 72 business hours later
Vertical 9:16 ads with captions burned in, plus the song file for song ads. Drop them straight into Ads Manager.
Pricing
Sold in batches of ten.
Ten ads is what it takes to find a winner. Same batch, three ways to pay. Pick the one that fits your spend. Need more than one batch? Set the quantity at checkout.
Not ready for ten? Start with a pilot.
One ad, four opening hooks, $297.
One concept built around your product, cut with four different openings so you see which hook stops the scroll. Same brief, captions and song file.
Flat
$197 per ad
One price. No share of spend.
- ✓Ten ads, one character and voice locked across all ten
- ✓9:16 vertical, captions burned in
- ✓The song file, on song ads
- ✓One brief, no approval rounds. Free fixes if we miss our standard
- ✓First files in 72 business hours, all ten within a week of your brief
Plus
$100 per ad + 8% of ad spend
Half the price per ad. We earn when the ads run.
- ✓Ten ads, one character and voice locked across all ten
- ✓9:16 vertical, captions burned in
- ✓The song file, on song ads
- ✓One brief, no approval rounds. Free fixes if we miss our standard
- ✓First files in 72 business hours, all ten within a week of your brief
- ✓8% billed only on Meta spend behind our ads
Performance
$50 per ad + 15% of ad spend
Lowest upfront. We keep the winners fresh.
- ✓Ten ads, one character and voice locked across all ten
- ✓9:16 vertical, captions burned in
- ✓The song file, on song ads
- ✓One brief, no approval rounds. Free fixes if we miss our standard
- ✓First files in 72 business hours, all ten within a week of your brief
- ✓15% billed only on Meta spend behind our ads
- ✓New hooks and cuts of winners every week
- ✓Monthly creative review
The guarantee
Same face in every scene. Your product as it ships. Or we remake it free.
Made by AppSauce
Our ads, sound on.
Tap any tile to play the full ad with the song.
FAQ
Got questions?
Short answers you can check.